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Cookie Policy

Last updated: December 15, 2024

1. Introduction

This Cookie Policy explains how Master GenieAce Ltd ("we," "our," or "us") uses cookies and similar technologies on our website and services. This policy should be read alongside our Privacy Policy and Terms of Service.

By using our website, you consent to the use of cookies in accordance with this Cookie Policy. If you do not agree to our use of cookies, you should change your browser settings or stop using our website.

2. What Are Cookies?

Cookies are small text files that are stored on your device (computer, tablet, or mobile) when you visit a website. They allow the website to recognize your device and remember information about your visit, such as your preferred language and other settings.

Cookies make your browsing experience more efficient and can enhance your user experience by personalizing content and functionality.

3. Types of Cookies We Use

3.1 Essential Cookies

These cookies are necessary for our website to function properly. They enable basic functions like page navigation, access to secure areas, and form submissions. Without these cookies, some parts of our website cannot function.

Examples include:

  • Session management cookies
  • Authentication cookies
  • Security cookies
  • Load balancing cookies
  • Cookie consent preference cookies

Legal basis: Legitimate interest (necessary for website functionality)

Retention: Session cookies expire when you close your browser; persistent cookies may last up to 1 year

3.2 Analytics Cookies

These cookies help us understand how visitors interact with our website by collecting and reporting information anonymously. This helps us improve our website's performance and user experience.

Examples include:

  • Google Analytics cookies
  • Page view tracking cookies
  • User behavior analysis cookies
  • Performance monitoring cookies
  • Error tracking cookies

Legal basis: Consent

Retention: Typically 2 years from last activity

3.3 Functional Cookies

These cookies enable enhanced functionality and personalization. They may be set by us or by third-party providers whose services we use on our website.

Examples include:

  • Language preference cookies
  • Theme and display preference cookies
  • Chat and support widget cookies
  • Video player cookies
  • Social media integration cookies

Legal basis: Consent

Retention: Varies, typically 1-2 years

3.4 Marketing Cookies

These cookies are used to deliver relevant advertisements and track the effectiveness of our marketing campaigns. They may also be used to limit the number of times you see an advertisement.

Examples include:

  • Advertising network cookies
  • Retargeting cookies
  • Campaign tracking cookies
  • Conversion tracking cookies
  • Cross-site tracking cookies

Legal basis: Consent

Retention: Varies, typically 30 days to 2 years

4. First-Party and Third-Party Cookies

4.1 First-Party Cookies

These are cookies set directly by our website. We have full control over these cookies and how they are used.

4.2 Third-Party Cookies

These are cookies set by external services that we use on our website. We do not control these cookies directly, but we have agreements with third parties regarding their use.

Third-party services we use include:

  • Google Analytics (website analytics)
  • Google Ads (advertising and remarketing)
  • Facebook Pixel (social media marketing)
  • LinkedIn Insight Tag (professional network marketing)
  • YouTube (embedded videos)
  • Hotjar (user experience analytics)

5. How We Use Cookies

We use cookies for the following purposes:

5.1 Website Functionality

  • Remembering your login status and preferences
  • Maintaining your session across page loads
  • Storing your cookie consent preferences
  • Providing security features and fraud prevention

5.2 Analytics and Performance

  • Understanding how visitors use our website
  • Identifying popular content and pages
  • Monitoring website performance and errors
  • Improving our services based on user behavior

5.3 Personalization

  • Customizing content based on your interests
  • Remembering your language and region preferences
  • Providing relevant product recommendations
  • Enhancing your overall user experience

5.4 Marketing and Advertising

  • Delivering targeted advertisements
  • Measuring advertising campaign effectiveness
  • Retargeting visitors with relevant content
  • Preventing excessive ad frequency

6. Managing Your Cookie Preferences

6.1 Cookie Consent Manager

When you first visit our website, you'll see a cookie consent banner that allows you to:

  • Accept all cookies
  • Accept only necessary cookies
  • Customize your cookie preferences

You can change your preferences at any time by clicking the "Cookie Preferences" link in our website footer.

6.2 Browser Settings

You can also manage cookies through your browser settings. Most browsers allow you to:

  • View and delete existing cookies
  • Block all cookies
  • Block third-party cookies
  • Set preferences for specific websites
  • Receive notifications when cookies are set

Browser-specific instructions:

  • Chrome: Settings > Privacy and security > Cookies and other site data
  • Firefox: Options > Privacy & Security > Cookies and Site Data
  • Safari: Preferences > Privacy > Manage Website Data
  • Edge: Settings > Cookies and site permissions > Cookies and site data

6.3 Third-Party Opt-Outs

You can opt out of certain third-party cookies:

  • Google Analytics: Google Analytics Opt-out Browser Add-on
  • Google Ads: Google Ad Settings
  • Facebook: Facebook Ad Preferences
  • Industry Opt-outs: Your Online Choices

7. Impact of Disabling Cookies

While you can browse our website with cookies disabled, please note that:

  • Some features may not function properly
  • Your preferences may not be saved
  • You may need to re-enter information repeatedly
  • The website experience may be less personalized
  • Some content may not display correctly

8. Cookie Information Table

Cookie Name Purpose Type Duration
_ga Google Analytics - distinguishes users Analytics 2 years
_gid Google Analytics - distinguishes users Analytics 24 hours
session_id Maintains user session Essential Session
cookie_consent Stores cookie preferences Essential 1 year
lang Language preference Functional 1 year
_fbp Facebook Pixel - tracking Marketing 3 months

9. Mobile Applications

Our mobile applications may use similar technologies to cookies, including:

  • Local storage
  • Application identifiers
  • Software development kits (SDKs)
  • Push notification tokens

You can manage these through your device settings or by contacting us directly.

10. International Data Transfers

Some of our third-party cookie providers may transfer data outside the UK. We ensure appropriate safeguards are in place for any international transfers in accordance with UK data protection law.

11. Updates to This Policy

We may update this Cookie Policy from time to time to reflect changes in technology, legislation, or our business practices. We will notify you of material changes by:

  • Updating the "Last Updated" date
  • Posting notifications on our website
  • Sending email notifications where appropriate
  • Requesting renewed consent where required

12. Contact Information

If you have any questions about our use of cookies or this Cookie Policy, please contact us:

Master GenieAce Ltd
Data Protection Officer
15 Bishopsgate
London EC2N 3AR
United Kingdom

Email: [email protected]
Phone: +44 20 7946 0958

13. Your Rights

Under UK data protection law, you have rights regarding the personal data processed through cookies, including:

  • The right to be informed about data processing
  • The right to access your personal data
  • The right to rectify inaccurate data
  • The right to erase your data in certain circumstances
  • The right to object to processing
  • The right to withdraw consent

To exercise these rights, please contact us using the information provided above.

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